Madina Visconti di Modrone

Descending from a long line of artists and industrialists, creativity surrounded Madina Visconti di Modrone in all its forms. She grew up in the medieval Cinque Vie district in the heart of Milan, where she developed her artistic technique.

Among the art enthusiasts of her family, she was greatly influenced by her grandmother who would don abstract geometric art as jewelry, designed for her by contemporary artists Magnelli and Ceroli, as well as her mother, who has been designing artisanal jewelry for many years.

Following in their footsteps, Madina conceptualized and produced her first piece when she was 12. After studying jewelry design in Milan and art in London, she decided to join the family brand, originally founded by her mother, Osanna.

Even at a young age, Madina felt inspired to craft her own niche, intersecting jewelry design, nature and local craftsmanship.

This niche, in combination with her keen sense of style, has become Madina’s signature brand which she runs today from her Atelier in via Santa Marta 13.

All Things Nature

Madina has always been fascinated by the flourishing beauty of nature. One of her first memories from childhood is strolling through the rose gardens in the countryside outside Piacenza, captivated by the colours and scents of flowers and the elegant branches of plants reaching out in every direction.

In her jewelry, Madina seeks to replicate the idiosyncrasy of these organic shapes and the way they flourish in nature: spontaneously but at the same time sinuously, a plethora of elements coming together in harmony.

Even the selection of a living metal, Bronze, allows the designer to faithfully reproduce distinctive details and add a naturalistic touch to the jewels.

Luxury Redefined

For Madina, luxury is about possessing something unique rather than precious. Handcrafting a new concept of luxury in line with her personal vision, Madina’s customized pieces are sculpted according to individual tastes and desires. In a world of fast fashion and industrial mass production that imposes a homogeneous and impersonal feel, each of Madina’s creations is one and only.

The formidable relationship between Madina Visconti di Modrone and local artisans intermixes savoir-faire, the designer’s creativity and the client’s personal style, so that no two pieces are ever the same.

This attention to detail, typically associated with fine jewelry, is now also dedicated to bronze and silver, which are purposely left raw, so that the artisan’s hand can be seen.

“The result is a sophisticated and everlasting piece.”

Heritage as Fashion

Family and cultural heritage play an important role in Madina Visconti di Modrone’s approach. She grew up with the idea that jewelry is timeless, intended to be passed down through future generations as heirlooms, just like the pieces she received from her mother which once belonged to her grandmother and great-grandmother.

Madina’s love of classic aesthetic inspired her to retrace her family’s keepsakes and reimagine them for new eras. Going against the cliché that a family heirloom must be haute joaillerie; she designs and crafts unique jewelry that are bands for family, friends and significant others.

“Jewelry shouldn’t be seasonal. Handcrafted jewelry holds sentimental value and serves as a memento to relive your favorite moments.”

Breaking the conventions of seasonal fashion, Madina’s creations are cyclical. Just as stylish in fifty years time as they are today, their originality acquires value with age.

Women Owned

While femininity is often associated with being soft and delicate, Madina demonstrates that being feminine is confident and bold. The designer takes after many generations of outstanding avant-garde women in her family, who are known for not conforming to the rules of their time and possessing a strong independent will.
The female figure is central to her collections: the designer’s jewels exemplifying the allure and charm of a woman’s spirit.

To wear Madina’s rings, bracelets, necklaces, earrings and headbands is to become one with nature.

Throughout history nature has been depicted as female, and likewise my jewelry is not just meant to be worn, but transformative.

Create your own Style

Have fun mixing and matching collections and colors, layering together with other pieces in your jewelry box, creating your own unique style. Every jewel handcrafted by Madina is versatile to express your authentic self wherever you may be.

“We don’t need a special occasion to wear jewelry, we should feel free to sparkle every day, any time of day, even in a pair of jeans and a simple t-shirt!”