Craftsmanship and Tradition
Madina Visconti di Modrone grew up in the medieval Cinque Vie District in the heart of Milan, where she developed her creative technique.
For centuries, goldsmiths, silversmiths and makers have worked in this neighborhood where the streets are named after them.
“Quality isn’t expensive, it’s priceless.”
Motivating the decision to keep the production process rooted in this territory is Madina’s passion to continue its renowned tradition of craftsmanship.
From design to production and retail, Madina’s Atelier has become a crossroads of the Five Ways, fusing the savoir-fare culture into her artisanal brand.
Luxury Redefined
For Madina, luxury is about possessing something unique rather than precious. Handcrafting a new concept of luxury in line with her personal vision, Madina’s customized pieces are sculpted according to individual tastes and desires.
In a world of fast fashion and industrial mass production that imposes a homogeneous and impersonal feel, each of Madina’s creations is one and only.
The formidable relationship between Madina Visconti di Modrone and local artisans intermixes savoir-faire, the designer’s creativity and the client’s personal style, ensuring that no two pieces are ever the same.
This attention to detail by the designer, typically associated with fine jewelry, is now also dedicated to bronze and silver, which are purposely left raw, so that the artisan’s hand can be seen.
“The result is a sophisticated and everlasting piece.”
Technique
Madina produces handcrafted jewelry in bronze, 925 sterling silver and gold using the lost wax casting technique: this ancient method is based on casting molten metal into a negative shape.
Initially, Madina shapes the wax, intricately sculpting flowers, branches, leaves and butterflies into her designs, elements which inspire her aesthetic.
Once the process of casting is complete, the renowned goldsmiths work the jewels, meticulously finishing each piece with plating, enamels and stones to be one and only.
“Bronze is my favorite metal: it is living, its shades change in time with a new charm. It is also more complex to obtain compared to other metals, making each jewel even more distinct. You don’t see many pieces of jewelry in bronze!”
Enamels
In nature, light creates color. In jewelry, color creates light.
The spectrum of colors found in nature illuminates and characterizes Madina’s creations.
After the jewels are finished by the goldsmiths, some variants are taken to her trusted enamelist, who proceeds with the application of bright Hot enamels.
Radiant colors which are signature of her pieces.