According to Madina, handcrafting mirrors a new concept of luxury that was powerfully imposed in the last few years and that she finds to be in line with her personal vision: with the term luxury today we intend the privilege to have unique pieces moulded around one’s singular taste and desires, that are completely opposed to the industrial mass production that imposes to the public a homogeneous and unpersonal style from above.
Moreover, the unique relationship that springs between Madina Visconti and the artisans allows the union of craftmanship’s know-how, the designer’s creativity and the client’s personal taste, thus obtaining unique pieces, always diverse among each other.
Therefore, here, the concept of luxury is not to be intended just as “precious”, but rather and mostly as “unique”. Indeed, Madina’s jewels are mainly realized in semi-precious metals.
For the first time, the same attention to detail, generally linked to the luxury concept, is given to bronze and silver, which are purposely left raw, in order to let the artisan’s hand be seen.
“The result is a sophisticated and enduring piece.”